Vlog #163: David Melamed About The Earlier Days Of Search Marketing & The Immense Sharing In The Industry

David Melamed, who I’ve known for about 15 years or so, has been in the space for about that long or even longer. David Melamed is now a search marketing consultant for many companies. You can learn more about him on his website at davidmelamed.com. David and I worked on some projects together…

Google Search Find Place Through Photos

A few years ago, Google began to roll out a local search feature to search photos of nearby places. Now Google seems to be calling this “find places through photos.” I am not sure if this is in addition to the old version or if this is just renaming the old version of this feature.

Google: The Google URL Parameters Tool Is Scary

Google’s John Mueller said (again) that the Google URL Parameters tool is scary. He said this on Reddit, and then suggested the person try to use noindex or robots.txt methods as an alternative because the Google Search Console reports will show you issues with noindex or robots.txt but not really with the URL Parameters tool.

Google Favicon Crawler Now Uses Googlebot & Googlebot-Image Token

Google has updated its Google crawler help documentation to specific that the Google Favicon crawler now respects the Googlebot and Googlebot-Image robots rules. Previously, it seemed to just respect its own Google Favicon rules but that was changed or updated a few days ago.

Survey: Most SEOs Opt To Canonicals To Manage Faceted Navigation

Joe Hall posted a poll on Twitter asking what do SEOs use most to manage faceted navigation. The vast majority of SEOs responded that they use “proper canonicals tags.” Others responded they use robots.txt and then some said meta robots tag. But most of the over 300 responses said they use canonical tags to manage […]

Google: Hreflang Does Not Give You A Ranking Boost

Google’s John Mueller said again that using hreflang will not help you rank better and does not change rankings for your site. All it technically does it replace the URL that ranks already with the regionally appropriate URL in Google Search.

Google Brings Back Pi Day Easter Egg Calculator

If you search for Pi Day in Google Search you will see a calculator come up that has the pie logo sparkling. When you click on that, it will search for pie all by itself.

Make Shift Beds Under Google Staircase

MarTech is ONLINE in just 2 weeks – grab your free pass now

Don’t miss your opportunity to attend MarTech, online, March 29-30! Please visit Search Engine Land for the full article.

Google Performance Max campaigns: What marketers should know

Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential. Please visit Search Engine Land for the full article.