Daily Search Forum Recap: April 18, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says don’t change your URLs and then change them back…

Vlog #168: Larry Brauner On Growth Marketing, Reputation Management, Reviews, Ads & More

Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non profit organization together…

Google Screened Local Results At This Business Carousel

Google Screened local listings are through Local Service Ads that a third party conducts background and license checks for those listed in that section. It is mostly for realtors, lawyers, financial planners and chid car providers. Google has a section in the screened local listings for what is “at this business.”

Import Your Universal Analytics Goals Into Google Analytics 4

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property.

Google Things To Consider In Google Shopping Listing Detail Page

Google is also trying the Things To Consider feature not just in the main search results but also in product/shopping detail listing pages. I am not sure if it is the same algorithms working here or if it is just a similar title, but the title is “Things to consider” and then breaks down what […]

Bing Search Video Previews Expand To Show Related Videos

I am not sure if this is new, but this Microsoft Bing search feature is slick. When you see video results in the Bing Search results, then mouse over that video preview, it will expand to show you a larger preview. If you hold your mouse cursor over the preview a little longer, the preview […]

Google: Don’t Change URLs and Change Them Back For SEO Testing

Google’s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommended strategy unless you are fixing an issue of some sorts.

Gong In The Google Office

3 powerful micro-conversion strategies for paid social

Micro-conversions have the potential to decrease costs and improve conversion rates.

5 ways to level-up lazy listicles

Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps.