Google’s Privacy Sandbox ad technology testing begins

Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting. Please visit Search Engine Land for the full article.

Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Please visit Search Engine Land for the full article.

Google launches new highly cited label in search and improved about results for rapidly evolving topics

This is to help searchers better understand if they should trust the search results displayed by Google. Please visit Search Engine Land for the full article.

Microsoft took down 3 billion ads in 2021

Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review. Please visit Search Engine Land for the full article.