Bug With Google Ads Automated Rules Conditions Not Sticking

Google may have a bug with the Google Ads automated rules where the conditions you set up are not sticking. Automated rules let you make changes in your account automatically, based on settings and conditions you choose but those conditions are not being used for some reason.

New Way To Create Custom Columns In Google Ads

Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform

The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle.

New Google New Global Campaign Summary For Aggregate Reporting On Manager Level

Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said it has also made dashboards faster and easier to use with several improvements.

Google Ads Latency Issues Started On April 1st

Last Friday, about five days ago, Google confirmed there were some latency issues with the Google Ads console. It was specific to the Responsive search ads (RSAs) ad review process. But still, five days later, it is not resolved.

New Google Ads Policy: PII & Financial Fraud, Identity Theft, Harmful Direct Contact Or Harassment

Google Ads announced a new policy that will go into effect on June 1, 2022. This policy is an update to the Inappropriate content that has existed for some time. The new policy will prohibit content that shares personally identifiable information that promotes financial fraud, identity theft, harmful direct contact, or harassment.

Google Ads Listing With More Expandable Link

Google Search has these “more” links in the Google search ad listings that expand to show more ad extensions. I am not 100% sure if it is new or not but I personally cannot replicate this, so maybe it is new?

Google Ads Tests New Ad Extension Icons

Google may be testing new Google Ads extension icons in the search results. Khushal Bherwani spotted these and notified me of these on Twitter, and I think they are new. New contact us and buy now icons are being placed in the Google search ad snippet.

Google Pauses Ads That Exploits, Dismisses Or Condones The Russia-Ukraine War

Google last night posted a new policy in the sensitive events category that will pause ads that exploits, dismisses or condones the Russia and Ukraine war. Google wrote “due to the war in Ukraine, we will pause ads containing content that exploits, dismisses, or condones the war.”

New Google Partners Directory Now Live

Google has launched the new Google Partners directory with new ways to search for partners and also the new and updated partner program. Google said “now it’s easier than ever to find the right partner to help you grow your business.”